I Made $5,000 in 12 Hours With a Small Audience

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I just had my best course launch EVER, and it was with a much smaller audience than I have on this site.

About a month ago, I had a 4-day launch sale for a new course called POD Niche Site Success. In the first 12 hours, I generated $5,000 in profit—more than I did for the entire launch of my first course with this site.

I’m highlighting the initial $5,000 I made within the first 12 hours because that was my original goal for my first 2Create course launch, and I didn’t even come close.

Let me put this into perspective:

When I launched my first course on this site in 2014, my list had approximately 30,000 subscribers. However, many were disengaged or didn’t receive my emails due to spam filters.
In contrast, when I launched my latest course for Passive Shirt Profits, my list size was 1,400. This list was newer and more engaged, with a niche interest in the topics I offered.

There’s often pressure to grow your email list, but what’s the point if those on your list want varying outcomes? That was always a challenge with this site because I covered diverse topics over the years.

Here are some of my mistakes from that initial course launch:

Low-balling my products: I thought offering an affordable product with lots of content would entice more buyers, but it ultimately hurt my sales. Not only did it demotivate me to promote it (too little profit), but it attracted individuals who never opened the course because they didn’t invest much. Super low prices can also send a message of poor quality.
Not paying attention to audience needs: This was more detrimental than pricing low. As a newbie, I focused on selling what I wanted instead of listening to my audience’s genuine requirements. In 2014, affiliate marketing wasn’t as trending among my subscribers; yet, that’s what I chose to teach because it was where I had made most of my money at the time.

Looking back, it was a strange combination of courses for this particular audience. I was focusing on me and what I wanted to teach rather than catering to their needs.